At Shwet Kamal Ayurveda, we believe beauty is not a competition—it’s a journey of self-love and care. Our plant-based formulations combine traditional Ayurvedic wisdom with modern research to bring you authentic, effective, and holistic skin and hair solutions.
Discover products that nourish from within, restore balance, and celebrate your natural glow—every single day.
To become a trusted global name in Ayurvedic beauty and wellness—empowering individuals to embrace authenticity through nature’s purest, most effective self-care rituals.
To restore faith in Ayurveda by crafting plant-based, problem-solving products that combine purity, innovation, and tradition for visibly transformative results.
We believe beauty is a reflection of harmony—where mind, body, and nature unite to nurture confidence that shines from within.
💛 About Anusha — The Heart Behind Shwet Kamal Ayurveda
Anusha Kabra Rathi, the founder of Shwet Kamal Ayurveda, is a certified expert in Natural Skin and Hair Care from the School of Natural Skincare, London. Her journey from luxury marketing to Ayurveda is a story of passion, purpose, and transformation.
“Redefining beauty through purity and purpose.”
To become a trusted global name in Ayurvedic beauty and wellness—empowering individuals to embrace authenticity through nature’s purest, most effective self-care rituals.
“Blending ancient wisdom with modern science.”
To restore faith in Ayurveda by crafting plant-based, problem-solving products that combine purity, innovation, and tradition for visibly transformative results.
“Embrace your beauty, illuminate your confidence.”
Anusha holds an MBA in Luxury Marketing from EBS Paris, where she discovered her true calling—to create clean, conscious, and effective Ayurvedic personal care products. She also earned her MBA from FLAME University, Pune, and spent 9 years in advertising, collaborating with brands like Audi, Adani Wilmar, and Wagh Bakri during her tenure at 94.3 MY FM (Dainik Bhaskar Group). Driven by the belief that Ayurveda belongs in every Indian home, Anusha’s mission is simple yet powerful: “To make authentic, problem-solving Ayurvedic products accessible, affordable, and truly effective.”
Anush Kabra Rathi Founder of Shwet Kamal Ayurveda